Arturo
Industry
Insurance Tech
Role
Lead Design / Development
Deliverables
Brand Expansion / Website
Arturo is an AI-driven property intelligence company that empowers insurers to make faster, smarter, and more accurate decisions across underwriting, risk management, and claims.
Background
Arturo had an ambitious and exciting roadmap when they approached my team. They were gearing up for a major funding round, products and services launch, all anchored by a major brand refresh.
Starting with an incredible foundation they partnered with us to expand their identity and launch a website capable of presenting the impact of their products and services to the insurance industry.
The Vision
Position Arturo as the most intelligent solution for the insurance industry. Create a digital destination capable of communicating how they help carriers navigate the complexities and risks inherent in insurance.
To expand the brand, we explored ways to visually represent Arturo’s technical capabilities. We found references for visual scans and heat maps emphasizing Arturo’s ability to analyze large sets of data.
The new brand included a glass treatment. We expanded this style to explore visual styles with refractions and lighting through gradients.
As we explored how to use light as a visual metaphor, we also produced complimentary visuals that introduced other materials while still incorporating the presence of light.
Animated abstract surfaces added a unique and technical aesthetic to the overall look of the brand.
Discovery
Finding solutions to expand visual language
3 distinct ways to tell an impactful story.
Design
Through close collaboration we settled on key aspects of each direction to establish a branded web experience.
Scans and heat maps proved to be the strongest metaphor for conveying and reinforcing the brand narrative.
Product Introduction
Narrative presentation to communicate value and utility
Platform Overview Feature
The website's most ambitious moment is when you dive into a dedicated platform overview page.
We created a narrative experience communicating Arturo's end-to-end impact.
I developed a scrolling experience to communicate the impact and value of their key product.
